@article {1968881,
	title = {Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP},
	journal = {Journal of Macromarketing},
	volume = {37},
	year = {2017},
	month = {2017},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Mish,Jenny}
}
