@article {1973576,
	title = {On-Line Focus Groups: Conceptual Issues and A Research Tool},
	journal = {European Journal of Marketing},
	volume = {32},
	year = {1998},
	month = {1998},
	pages = {45-54},
	keywords = {Marketing},
	author = {Montoya,Mitzi and Massey,A. P. and Clapper,D.}
}
