@article {1973591,
	title = {Determinants of New Product Performance: A Review and Meta-Analysis},
	journal = {Journal of Product Innovation Management},
	volume = {11},
	year = {1994},
	month = {1994},
	pages = {397-417},
	keywords = {Marketing},
	author = {Montoya,Mitzi and Calantone,R.}
}
