@article {1979861,
	title = {Relative Influence in Marketing Channels:  An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture},
	year = {2002},
	month = {2002},
	address = {Valencia, Spain},
	keywords = {Marketing},
	author = {Kim,Steve and Stump,Rodney L. and Oh,Changho}
}
