@article {1980261,
	title = {Assessing Unidimensionality, Discriminant and Convergent Validity:  A New Approach in Marketing},
	year = {1987},
	month = {1987},
	address = {Miami, FL},
	keywords = {Marketing},
	author = {Koenig,Hal and Hampton,Ronald and Brown,James  R.}
}
