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	year = {2011},
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	pages = {374-377},
	keywords = {Marketing},
	author = {Townsend,J. D. and Montoya,Mitzi and Calantone,R. J.}
}
@article {1973486,
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	journal = {Research Technology Management: international journal of research management},
	volume = {46},
	year = {2003},
	month = {2003},
	pages = {45-51},
	keywords = {Marketing},
	author = {Di Benedetto,D. and Anthony,C. and Calantone,R. J. and VanAllen,E. and Montoya,Mitzi}
}
