@conference {1970181,
	title = {Changes in Social Values in the United States  1976-2017: Is a New Age of Tribalism Emerging?},
	booktitle = {Association for Consumer Research},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Chen,Johnny and Gurel-Atay,Eda and Kahle,Lynn R and Suh,Wang Suk}
}
@article {1970191,
	title = {Changes in Social Values in the United States, 1976-2007: {\textquoteright}Self-Respect{\textquoteright} Is on the Upswing as {\textquoteright}Sense of Belonging{\textquoteright} Becomes Less Important.},
	journal = {Journal of Advertising Research},
	volume = {50},
	year = {2010},
	month = {2010},
	pages = {57-67},
	keywords = {Marketing},
	author = {Chen,Johnny and Gurel-Atay,Eda and Xie,Guang-Xin and Kahle,Lynn}
}
