@article {1973336,
	title = {Site Selection by Professional Service Providers: The Case of Dental Practices},
	journal = {Journal of Marketing Theory and Practice},
	volume = {5},
	year = {1997},
	month = {1997},
	pages = {35-44},
	abstract = {Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.},
	keywords = {Marketing},
	author = {Becker,Boris and Kaldenburg ,Dennis and McAlexander,Jim}
}
@article {1972591,
	title = {Service Quality Measurement},
	journal = {Journal of Health Care Marketing},
	volume = {14},
	year = {1994},
	month = {1994},
	pages = {34-41},
	abstract = {Extending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients{\textquoteright} assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it{\textquoteright}s impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Kaldenburg ,Dennis and Koenig,Hal}
}
