@article {1972986,
	title = {Good design is good business{\textquotedblright}: An empirical conceptualization of design management using the balanced scorecard.},
	year = {2021},
	month = {2021},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@article {1973006,
	title = {Design briefs in design-driven new product development},
	year = {2019},
	month = {2019},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@article {1985166,
	title = {Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance},
	year = {2011},
	month = {2011},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@conference {1973046,
	title = {Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance},
	year = {2011},
	month = {2011},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@conference {1973066,
	title = {Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@article {1985221,
	title = {Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
