@conference {1968771,
	title = {Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology},
	booktitle = {Association for Consumer Research 2022 Conference},
	year = {2022},
	month = {2022},
	keywords = {Marketing},
	author = {Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee and Barnhart,Michelle}
}
@article {1976266,
	title = {Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology},
	year = {2022},
	month = {2022},
	address = {Perth, Australia},
	keywords = {Marketing},
	author = {Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee and Barnhart,Michelle}
}
@article {1968901,
	title = {Development and Validation of the Technology Adoption Propensity (TAP) Index},
	journal = {Journal of Business Research},
	volume = {65},
	year = {2012},
	month = {2012},
	pages = {1209-1215},
	keywords = {Marketing},
	author = {Ratchford,Mark and Barnhart,Michelle}
}
