@article {1972986,
	title = {Good design is good business{\textquotedblright}: An empirical conceptualization of design management using the balanced scorecard.},
	year = {2021},
	month = {2021},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@article {1972991,
	title = {Winning isn{\textquoteright}t everything: An investigation linking old school values to fan behaviors},
	year = {2021},
	month = {2021},
	keywords = {Marketing},
	author = {Aiken,Damon and Sukhdial,Ajay and Campbell,Richard and Kent,Aubrey and Malkewitz,Keven}
}
@conference {1984501,
	title = {The Logo Life Cycle: An Abstract},
	year = {2020},
	month = {2020},
	pages = {101--102},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham,Nicholas}
}
@conference {1972996,
	title = {Meme Products},
	year = {2020},
	month = {2020},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985136,
	title = {Sports Logos Life Cycles},
	year = {2020},
	month = {2020},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham,Nick}
}
@conference {1973001,
	title = {Sports Logos Life Cycles},
	year = {2020},
	month = {2020},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham,Nick}
}
@article {1973006,
	title = {Design briefs in design-driven new product development},
	year = {2019},
	month = {2019},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@article {1985146,
	title = {How to Get a Job In the sports Industry},
	year = {2019},
	month = {2019},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@conference {1973011,
	title = {Sports Logos Life Cycles},
	year = {2019},
	month = {2019},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham,Nick}
}
@article {1985141,
	title = {Sports Logos Life Cycles},
	year = {2019},
	month = {2019},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham ,Nick}
}
@article {1985161,
	title = {Logo Life Cycles},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham,Nick}
}
@conference {1973016,
	title = {Logo Life Cycles},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham,Nick}
}
@conference {1973021,
	title = {Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham,Nick}
}
@article {1985151,
	title = {Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham,Nick}
}
@conference {1973026,
	title = {Winning Isn{\textquoteright}t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Aiken,Damon and Sukhdial,Ajay and Campbell,Richard and Kent,Aubry and Malkewitz,Keven}
}
@article {1985156,
	title = {Winning Isn{\textquoteright}t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Aiken,Damon and Sukhdial,Ajay and Campbell,Richard and Kent,Aubry and Malkewitz,Keven}
}
@conference {1984506,
	title = {Creating Brand Impressions Through Package Design},
	year = {2015},
	month = {2015},
	pages = {259--259},
	keywords = {Marketing},
	author = {Orth,Ulrich and Malkewitz,Keven}
}
@article {1973031,
	title = {Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength},
	year = {2014},
	month = {2014},
	keywords = {Marketing},
	author = {Giese,Joan and Malkewitz,Keven and Orth,Ulrich and Henderson,Pam}
}
@inbook {1969021,
	title = {Undertaking Brand Design in Sports},
	year = {2014},
	month = {2014},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Bee,Colleen}
}
@inbook {1969026,
	title = {Undertaking Successful Brand Design in Sport},
	year = {2014},
	month = {2014},
	pages = {89-108},
	address = {New York, NY},
	keywords = {Marketing, MBA},
	author = {Malkewitz,Keven and Bee,Colleen}
}
@inbook {1984316,
	title = {Undertaking Successful Brand Design in Sport},
	year = {2014},
	month = {2014},
	pages = {89-108},
	address = {New York, NY},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Bee,Colleen}
}
@article {1972961,
	title = {The accuracy of design-based judgments: A constructivist approach},
	journal = {Journal of Retailing},
	year = {2012},
	month = {2012},
	keywords = {Marketing, MBA},
	author = {Malkewitz,Keven and Orth,Ulrich}
}
@article {1973041,
	title = {The Accuracy of Design-Based Judgments: A Constructivist Approach,},
	year = {2012},
	month = {2012},
	keywords = {Marketing},
	author = {Orth,Ulrich and Malkewitz,Keven}
}
@article {1984511,
	title = {The accuracy of design-based judgments: A constructivist approach},
	journal = {Journal of Retailing},
	year = {2012},
	month = {2012},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Orth,Ulrich}
}
@article {1973036,
	title = {Interior Design and Store Personality},
	year = {2012},
	month = {2012},
	keywords = {Marketing},
	author = {Orth,Ulrich and Heinrich,Frauke and Malkewitz,Keven}
}
@article {1984516,
	title = {Servicescape interior design and consumers{\textquoteright} personality impressions},
	journal = {Journal of Services Marketing},
	year = {2012},
	month = {2012},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Orth,Ulrich and Heinrich,Frauke}
}
@article {1972966,
	title = {Servicescape interior design and consumers{\textquoteright} personality impressions},
	journal = {Journal of Services Marketing},
	year = {2012},
	month = {2012},
	keywords = {Marketing, MBA},
	author = {Malkewitz,Keven and Orth,Ulrich and Heinrich,Frauke}
}
@article {1985166,
	title = {Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance},
	year = {2011},
	month = {2011},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@conference {1973046,
	title = {Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance},
	year = {2011},
	month = {2011},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@article {1985171,
	title = {Can You Judge a Book by Its Cover?},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1972971,
	title = {Formation of consumer price expectation based on package design: attractive and quality routes},
	journal = {Journal of Marketing Theory and Practice},
	year = {2010},
	month = {2010},
	keywords = {Marketing, MBA},
	author = {Malkewitz,Keven and Orth,Ulrich}
}
@article {1973051,
	title = {Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Orth,Ulrich and Campana,Daniela and Malkewitz,Keven}
}
@article {1984521,
	title = {Formation of consumer price expectation based on package design: attractive and quality routes},
	journal = {Journal of Marketing Theory and Practice},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Orth,Ulrich}
}
@article {1984321,
	title = {Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising},
	journal = {Journal of Current Issues and Research in Advertising},
	volume = {32},
	year = {2010},
	month = {2010},
	pages = {69-80},
	abstract = {This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers{\textquoteright} self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.},
	keywords = {Marketing},
	author = {Orth,Ulrich and Malkewitz,Keven and Bee,Colleen}
}
@article {1969066,
	title = {Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising},
	journal = {Journal of Current Issues and Research in Advertising},
	volume = {32},
	year = {2010},
	month = {2010},
	pages = {69-80},
	abstract = {This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers{\textquoteright} self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.},
	keywords = {Marketing, MBA},
	author = {Orth,Ulrich and Malkewitz,Keven and Bee,Colleen}
}
@article {1969061,
	title = {Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Orth,Ulrich and Malkewitz,Keven and Bee,Colleen}
}
@article {1972976,
	title = {The influence of program context intensity: An examination of television advertising during war news},
	journal = {Journal of Current Issues and Research in Advertising},
	year = {2010},
	month = {2010},
	keywords = {Marketing, MBA},
	author = {Malkewitz,Keven}
}
@article {1973056,
	title = {The Influence of Program Context Intensity: An Examination of Television Advertising During War News},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Aiken,Damon and Malkewitz,Keven}
}
@article {1984526,
	title = {The influence of program context intensity: An examination of television advertising during war news},
	journal = {Journal of Current Issues and Research in Advertising},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985181,
	title = {Building Your Killer Business Plan},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985186,
	title = {Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985211,
	title = {An Ex- Expatriate{\textquoteright}s Experiences},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985191,
	title = {Making Your Passion Your Occupation: How to Get Employed Doing What You Love},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985196,
	title = {New Product Development in the Athletic Footwear and Apparel Industry},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985206,
	title = {New Product Development in the Athletic Footwear and Apparel Industry},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985201,
	title = {Overview of Wine Research},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985176,
	title = {Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms{\textquoteright} Logos influence Communication Efficacy},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@conference {1973061,
	title = {Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms{\textquoteright} Logos influence Communication Efficacy},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985246,
	title = {Creating Brand Impressions through Package Design},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985236,
	title = {Creating Brand Impressions through Package Design},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985231,
	title = {Creating Brand Impressions with Packaging Design},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985221,
	title = {Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@conference {1973066,
	title = {Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@conference {1973071,
	title = {Directing Consumer Price Expectation through Package Design},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Orth,Ulich H. and Malkewitz,Keven}
}
@article {1985216,
	title = {Directing Consumer Price Expectation through Package Design},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Orth,Ulrich and Malkewitz,Keven}
}
@article {1984531,
	title = {Holistic package design and consumer brand impressions},
	journal = {Journal of Marketing},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Orth,Ulrich}
}
@article {1973076,
	title = {Holistic Package Design and Consumer Brand Impressions},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Orth,Ulrich and Malkewitz,Keven}
}
@article {1972981,
	title = {Holistic package design and consumer brand impressions},
	journal = {Journal of Marketing},
	year = {2008},
	month = {2008},
	keywords = {Marketing, MBA},
	author = {Malkewitz,Keven and Orth,Ulrich}
}
@article {1985226,
	title = {The Marketing Canon},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985241,
	title = {Product Design Research},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985251,
	title = {Communicating with Product Design},
	year = {2007},
	month = {2007},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@conference {1973081,
	title = {Communicating with Product Design},
	year = {2007},
	month = {2007},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985256,
	title = {How Design Influences Attitudes and Beliefs about Products},
	year = {2007},
	month = {2007},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@conference {1973086,
	title = {How Design Influences Attitudes and Beliefs about Products},
	year = {2007},
	month = {2007},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985261,
	title = {Marketing Major Overview},
	year = {2007},
	month = {2007},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985266,
	title = {Reading between the Lines: Implementing Visual Fluency in Writing},
	year = {2007},
	month = {2007},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985271,
	title = {Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency},
	year = {2007},
	month = {2007},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985276,
	title = {Co-Branding with Sports Entities: How Difficult Can it Be?},
	year = {2006},
	month = {2006},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@conference {1973091,
	title = {Co-Branding with Sports Entities: How Difficult Can it Be?},
	year = {2006},
	month = {2006},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985281,
	title = {The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness},
	year = {2006},
	month = {2006},
	keywords = {Marketing},
	author = {Aiken,Damon and Malkewitz,Keven}
}
@conference {1973096,
	title = {The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness},
	year = {2006},
	month = {2006},
	keywords = {Marketing},
	author = {Aiken,Damon and Malkewitz,Keven}
}
@article {1985286,
	title = {Sports Products: On and Off the Field},
	year = {2006},
	month = {2006},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1973101,
	title = {The Program Context of War News: Exploring Influences on Television Advertising Effectiveness},
	year = {2004},
	month = {2004},
	keywords = {Marketing},
	author = {Aiken,Damon and Malkewitz,Keven and Bowe,Darcy}
}
@article {1973111,
	title = {The Impact of Dedicated NPD Resources on Firm Financial Performance},
	year = {2003},
	month = {2003},
	keywords = {Marketing},
	author = {Henard,David H. and McFadyen,M. Ann and Malkewitz,Keven}
}
@article {1985291,
	title = {Information Requirements of Marketing Academics and Practitioners},
	year = {2003},
	month = {2003},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@inbook {1973106,
	title = {Persuasion by Design: The State of Expertise on Visual Influence Tactics},
	year = {2003},
	month = {2003},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Wright,Peter and Friestad,Marian}
}
@conference {1973116,
	title = {The Impact of Dedicated NPD Resources on Firm Financial Performance},
	year = {2002},
	month = {2002},
	keywords = {Marketing},
	author = {Henard,David H. and McFadyen,M. Ann and Malkewitz,Keven}
}
@article {1985301,
	title = {The Impact of Dedicated NPD Resources on Firm Financial Performance},
	year = {2002},
	month = {2002},
	keywords = {Marketing},
	author = {Henard,David and McFadyen,M. Ann and Malkewitz,Keven}
}
@article {1985296,
	title = {The Marketing Canon},
	year = {2002},
	month = {2002},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985306,
	title = {Everyday Knowledge about Visual Persuasion},
	year = {2000},
	month = {2000},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Wright,Peter and Friestad ,Marian}
}
@conference {1973121,
	title = {Everyday Knowledge about Visual Persuasion},
	year = {2000},
	month = {2000},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Wright,Peter and Friestad,Marian}
}
