@article {1973036,
	title = {Interior Design and Store Personality},
	year = {2012},
	month = {2012},
	keywords = {Marketing},
	author = {Orth,Ulrich and Heinrich,Frauke and Malkewitz,Keven}
}
@article {1972976,
	title = {The influence of program context intensity: An examination of television advertising during war news},
	journal = {Journal of Current Issues and Research in Advertising},
	year = {2010},
	month = {2010},
	keywords = {Marketing, MBA},
	author = {Malkewitz,Keven}
}
@article {1984526,
	title = {The influence of program context intensity: An examination of television advertising during war news},
	journal = {Journal of Current Issues and Research in Advertising},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1973056,
	title = {The Influence of Program Context Intensity: An Examination of Television Advertising During War News},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Aiken,Damon and Malkewitz,Keven}
}
@article {1973111,
	title = {The Impact of Dedicated NPD Resources on Firm Financial Performance},
	year = {2003},
	month = {2003},
	keywords = {Marketing},
	author = {Henard,David H. and McFadyen,M. Ann and Malkewitz,Keven}
}
@article {1985291,
	title = {Information Requirements of Marketing Academics and Practitioners},
	year = {2003},
	month = {2003},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985301,
	title = {The Impact of Dedicated NPD Resources on Firm Financial Performance},
	year = {2002},
	month = {2002},
	keywords = {Marketing},
	author = {Henard,David and McFadyen,M. Ann and Malkewitz,Keven}
}
@conference {1973116,
	title = {The Impact of Dedicated NPD Resources on Firm Financial Performance},
	year = {2002},
	month = {2002},
	keywords = {Marketing},
	author = {Henard,David H. and McFadyen,M. Ann and Malkewitz,Keven}
}
