@article {1985196,
	title = {New Product Development in the Athletic Footwear and Apparel Industry},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985206,
	title = {New Product Development in the Athletic Footwear and Apparel Industry},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
