@inbook {1969021,
	title = {Undertaking Brand Design in Sports},
	year = {2014},
	month = {2014},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Bee,Colleen}
}
@inbook {1969026,
	title = {Undertaking Successful Brand Design in Sport},
	year = {2014},
	month = {2014},
	pages = {89-108},
	address = {New York, NY},
	keywords = {Marketing, MBA},
	author = {Malkewitz,Keven and Bee,Colleen}
}
@inbook {1984316,
	title = {Undertaking Successful Brand Design in Sport},
	year = {2014},
	month = {2014},
	pages = {89-108},
	address = {New York, NY},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Bee,Colleen}
}
