@article {1968986,
	title = {Hope and Fear in the Experience of Suspense},
	journal = {Cognition and Emotion},
	year = {2022},
	month = {2022},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny}
}
@article {1968976,
	title = {The Paradoxes of Smartphone Use: Understanding the User Experience in Today{\textquoteright}s Connected World},
	journal = {Journal of Consumer Affairs},
	year = {2022},
	month = {2022},
	pages = {1-24},
	keywords = {Marketing},
	author = {Faber,Aida and Bee,Colleen and Girju,Marina and Onel,Naz and Rossi,AnnMarie and Cozac,Marina and Lutz,Richard and Nardini,Gia and Song,Camilla}
}
@article {1968981,
	title = {When the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment},
	journal = {Communication Research},
	year = {2022},
	month = {2022},
	pages = {1-25},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny}
}
@article {1968996,
	title = {Are you with or against us? The cognitive and emotional consequences of sponsoring a rival},
	journal = {Journal of Business Research},
	volume = {124},
	year = {2021},
	month = {2021},
	pages = {698-707},
	keywords = {Marketing, OSU-Cascades},
	author = {Bee,Colleen and King,Jesse and Stornelli,Jason}
}
@article {1969001,
	title = {Introduction to Special Issue on Sport Marketing and Sponsorship},
	journal = {Journal of Business Research},
	volume = {124},
	year = {2021},
	month = {2021},
	pages = {695-697},
	keywords = {Marketing},
	author = {Bee,Colleen and Dalakas,Vassilis}
}
@article {1968991,
	title = {The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity},
	journal = {Psychology and Marketing},
	volume = {39},
	year = {2021},
	month = {2021},
	pages = {196-213},
	keywords = {Marketing},
	author = {Bee,Colleen and Dalakas,Vassilis and Chen,Johnny}
}
@article {1969006,
	title = {Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations},
	journal = {European Journal of Social Psychology},
	volume = {50},
	year = {2020},
	month = {2020},
	pages = {749-765},
	keywords = {Marketing},
	author = {King,Jesse and Bee,Colleen}
}
@article {1969011,
	title = {From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption},
	journal = {Journal of Business Research},
	volume = {87},
	year = {2018},
	month = {2018},
	pages = {69-79},
	abstract = {Sport consumption involves complex psychological processes {\textendash} facilitating emotional highs and lows that reinforce and perpetuate habitual behaviors. The current work contextually broadens the scope of compulsive consumption research by developing and validating a scale to measure compulsive sport consumption (CSC). Three studies seek to: (1) qualitatively explore CSC and probe foundational issues; (2) begin the process of scale development through item generation, purification, and validation; (3) classify compulsive sport consumers, and examine the consequences of CSC. The resulting unidimensional scale assesses the habitual and obsessive consumption of sport wherein the pattern of behavior is associated with a sense of limited control. Results shed light on the unexpected prominence of CSC and expose several interesting psychological and behavioral relationships. Implications for the recognition and study of CSC revolve around consumer well-being and the modern marketing of sport.},
	keywords = {Marketing},
	author = {Aiken,K. Damon and Bee,Colleen and Walker,Nefertiti}
}
@article {1969016,
	title = {Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University},
	journal = {Journal of School Public Relations},
	volume = {37},
	year = {2016},
	month = {2016},
	pages = {249-274},
	keywords = {Marketing},
	author = {Rumpakis,Alexandra and Bee,Colleen and Lee,Jason}
}
@article {1969031,
	title = {The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System},
	journal = {Journal of Family Business Strategy},
	volume = {5},
	year = {2014},
	month = {2014},
	pages = {323-333},
	keywords = {Marketing, Strategy \& Entrepreneurship},
	url = {http://dx.doi.org/10.1016/j.jfbs.2013.12.001},
	author = {Bee,Colleen and Neubaum,Donald}
}
@inbook {1969021,
	title = {Undertaking Brand Design in Sports},
	year = {2014},
	month = {2014},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Bee,Colleen}
}
@inbook {1969026,
	title = {Undertaking Successful Brand Design in Sport},
	year = {2014},
	month = {2014},
	pages = {89-108},
	address = {New York, NY},
	keywords = {Marketing, MBA},
	author = {Malkewitz,Keven and Bee,Colleen}
}
@inbook {1984316,
	title = {Undertaking Successful Brand Design in Sport},
	year = {2014},
	month = {2014},
	pages = {89-108},
	address = {New York, NY},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Bee,Colleen}
}
@article {1969041,
	title = {Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions},
	journal = {Journal of Consumer Behaviour},
	volume = {12},
	year = {2013},
	month = {2013},
	pages = {370-381},
	keywords = {Marketing},
	author = {Bee,Colleen and Madrigal,Robert}
}
@article {1969036,
	title = {Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages},
	journal = {Journal of Marketing Communications},
	year = {2013},
	month = {2013},
	keywords = {Marketing},
	url = {http://dx.doi.org/10.1080/13527266.2013.828768},
	author = {Bee,Colleen and Dalakas,Vassilis}
}
@article {1969051,
	title = {It{\textquoteright}s Not Whether You Win or Lose, It{\textquoteright}s How the Game is Played: The Influence of Sports Programming on Advertising},
	journal = {Journal of Advertising},
	volume = {41},
	year = {2012},
	month = {2012},
	pages = {47-58},
	keywords = {Marketing},
	author = {Bee,Colleen and Madrigal,Robert}
}
@article {1969046,
	title = {Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment},
	journal = {Media Psychology},
	volume = {24},
	year = {2012},
	month = {2012},
	pages = {143-153},
	keywords = {Marketing},
	author = {Bee,Colleen and Madrigal,Robert}
}
@article {1969056,
	title = {The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief},
	journal = {Media Psychology},
	volume = {14},
	year = {2011},
	month = {2011},
	pages = {259-288},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny and LaBarge,Monica}
}
@article {1969071,
	title = {Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context},
	journal = {International Journal of Sports Marketing and Sponsorship},
	volume = {11},
	year = {2010},
	month = {2010},
	pages = {140-157},
	address = {London},
	abstract = {Consumer loyalty has long been recognized as a key consideration of marketing strategies focused on customer retention. While the importance of the loyalty construct is widely recognized, the conditions and variables that foster consumer loyalty for a specific service may vary. This paper explores the variables that influence fan attendance at a professional sporting event. It extends prior research by conceptualizing both a behavioral and an attitudinal component of loyalty, as well as considering fan involvement with the sport and attraction to the sport. The findings suggest that psychological commitment and resistance to change mediate the effect of fan attraction and involvement on behavioral loyalty in a professional sport context.},
	keywords = {Marketing},
	author = {Bee,Colleen and Havitz,Mark E.}
}
@article {1969061,
	title = {Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Orth,Ulrich and Malkewitz,Keven and Bee,Colleen}
}
@article {1984321,
	title = {Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising},
	journal = {Journal of Current Issues and Research in Advertising},
	volume = {32},
	year = {2010},
	month = {2010},
	pages = {69-80},
	abstract = {This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers{\textquoteright} self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.},
	keywords = {Marketing},
	author = {Orth,Ulrich and Malkewitz,Keven and Bee,Colleen}
}
@article {1969066,
	title = {Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising},
	journal = {Journal of Current Issues and Research in Advertising},
	volume = {32},
	year = {2010},
	month = {2010},
	pages = {69-80},
	abstract = {This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers{\textquoteright} self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.},
	keywords = {Marketing, MBA},
	author = {Orth,Ulrich and Malkewitz,Keven and Bee,Colleen}
}
@article {1969076,
	title = {Relationship Marketing in Sports: A Functional Approach},
	journal = {Sport Marketing Quarterly},
	volume = {15},
	year = {2006},
	month = {2006},
	pages = {102-110},
	abstract = {This paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context.  This paper presents a framework for understanding how and why consumers engage in relationship marketing.  Based on Kelman{\textquoteright}s functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and maintenance: (a) compliance is superficial, temporary, and often the result of external influence; (b) identification is related to self-esteem and image enhancement of sport consumers; and (c) internalization is the result of values similarity.  Internalization is more likely to result in a long-term relationship.},
	keywords = {Marketing},
	author = {Bee,Colleen and Kahle,Lynn}
}
@inbook {1969081,
	title = {Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category},
	year = {2005},
	month = {2005},
	pages = {179-190},
	address = {New York, NY},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and LaBarge,Monica}
}
@inbook {1969086,
	title = {Marketing through Sports Entertainment: A Functional Approach},
	year = {2004},
	month = {2004},
	pages = {309-322},
	address = {Mahwah, NJ},
	keywords = {Marketing},
	author = {Jones,Scott A. and Bee,Colleen and Burton,Rick and Kahle,Lynn}
}
