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	title = {Are you with or against us? The cognitive and emotional consequences of sponsoring a rival},
	journal = {Journal of Business Research},
	volume = {124},
	year = {2021},
	month = {2021},
	pages = {698-707},
	keywords = {Marketing, OSU-Cascades},
	author = {Bee,Colleen and King,Jesse and Stornelli,Jason}
}
@article {1972281,
	title = {The Affect Heuristic in Early Judgments of Product Innovations},
	journal = {Journal of Consumer Behaviour},
	volume = {16},
	year = {2014},
	month = {2014},
	pages = {411-428},
	keywords = {Marketing, OSU-Cascades},
	author = {King,Jesse and Slovic,P}
}
