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	journal = {Media Psychology},
	volume = {14},
	year = {2011},
	month = {2011},
	pages = {259-288},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny and LaBarge,Monica}
}
@inbook {1969081,
	title = {Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category},
	year = {2005},
	month = {2005},
	pages = {179-190},
	address = {New York, NY},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and LaBarge,Monica}
}
