@article {1985216,
	title = {Directing Consumer Price Expectation through Package Design},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Orth,Ulrich and Malkewitz,Keven}
}
@article {1982196,
	title = {Designing a meaningful symbol for Oregon Wine},
	year = {2002},
	month = {2002},
	address = {Portland, OR},
	keywords = {Marketing},
	author = {Orth,Ulrich}
}
