@article {1972971,
	title = {Formation of consumer price expectation based on package design: attractive and quality routes},
	journal = {Journal of Marketing Theory and Practice},
	year = {2010},
	month = {2010},
	keywords = {Marketing, MBA},
	author = {Malkewitz,Keven and Orth,Ulrich}
}
@article {1973051,
	title = {Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Orth,Ulrich and Campana,Daniela and Malkewitz,Keven}
}
@article {1984521,
	title = {Formation of consumer price expectation based on package design: attractive and quality routes},
	journal = {Journal of Marketing Theory and Practice},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Orth,Ulrich}
}
