@article {1971156,
	title = {Strategic Value of Corporate Venture Capital Programs},
	journal = {Journal of Private Equity},
	year = {2000},
	month = {2000},
	abstract = {Corporate venturing activities, driven largely by the need to be competitive in the Internet Age, have out-paced the accompanying theory on how such programs can create value. This article presents a framework for understanding value creation through a firm{\textquoteright}s venture capital programs. The framework includes two stages of value creation: a firm creates value through building technology equity and brand equity, and then corporate venturing programs can multiply this value. A mediating variable, free cash flow level, is included to allow for effective use of venture funds.},
	keywords = {Strategy \& Entrepreneurship},
	author = {Gobeli,Dave and Mishra,C. S.}
}
@article {1978571,
	title = {Strategic Value of Technology and Brand Equity},
	year = {1999},
	month = {1999},
	address = {New Jersey},
	keywords = {Marketing, Strategy \& Entrepreneurship},
	author = {Gobeli,Dave and Mishra,C. and Koenig,Hal}
}
