@article {1979996,
	title = {Privacy, Consumer Profiling and Big Data},
	year = {2016},
	month = {2016},
	address = {Bloomington, Indiana},
	keywords = {Business Law},
	author = {King,Nancy and Forder,Jay}
}
@article {1972291,
	title = {Privacy versus Reward: Do Loyalty Programs Increase Consumers{\textquoteright} Willingness to Share Personal Information with Third-party Advertisers and Data Brokers?},
	journal = {Journal of Retailing and Consumer Services},
	year = {2015},
	month = {2015},
	abstract = {Empirical study shows U.S. online shoppers significantly identify third-party advertisers and data brokers as separate agents and display different attitudes toward sharing their PI in the context of online retailing. Applying Westins{\textquoteright} Privacy Segmentation Index, the results showed that enrollment in multiple loyalty programs significantly predicts Privacy Pragmatic shoppers{\textquoteright} willingness to share personal information, while consumer commitment significantly increases both the Privacy Unconcerned and Pragmatist groups{\textquoteright} willingness to share. Conversely, this is not the case for Privacy Fundamentalists. Age and gender also played important roles in predicting consumers{\textquoteright} willingness to share their PI with advertisers and data brokers.},
	keywords = {Business Law},
	author = {Jai,Tun-Min (Catherine) and King,Nancy}
}
@article {1980001,
	title = {Privacy versus Reward: Do Loyalty Programs Increase Consumers{\textquoteright} Willingness to Share Personal Information with Third-party Advertisers and Data Brokers?},
	year = {2014},
	month = {2014},
	address = {Dallas, Texas},
	keywords = {Business Law},
	author = {Jai,Tun-Min (Catherine) and King,Nancy}
}
@article {1972316,
	title = {Protecting the Privacy and Security of Sensitive Customer Data in the Cloud},
	journal = {Computer Law and Security Review},
	volume = {28},
	year = {2012},
	month = {2012},
	pages = {308-319},
	address = {Oxford},
	abstract = {The global ubiquity of cloud computing may expose consumers{\textquoteright} sensitive personal data to significant privacy and security threats. A critical challenge for the cloud computing industry is to earn consumers{\textquoteright} trust by ensuring adequate privacy and security for sensitive consumer data. Regulating consumer privacy and security also challenges government enforcement of data protection laws that were designed with national borders in mind. From an information privacy perspective, this article analyses how well the regulatory frameworks in place in Europe and the United States help protect the privacy and security of sensitive consumer data in the cloud. It makes suggestions for regulatory reform to protect sensitive infomraiton in cloud computing environments and to remove regulatory constraints that limit the growth of this vibrant new industry.},
	keywords = {BIS, Business Law},
	url = {www.Sciencedirect.com},
	author = {King,Nancy and Raja,V.T.}
}
@article {1972331,
	title = {Profiling the Mobile Customer: Is Industry Self-Regulation Adequate to Protect Consumer Privacy When Behavioural Advertisers Target Mobile Users?},
	journal = {Computer Law and Security Review},
	volume = {26},
	year = {2010},
	month = {2010},
	pages = {595-612},
	address = {Oxford},
	abstract = {Mobile customers are increasingly confronted with behavioural advertising targeted individually on the basis of profiles generated by applying technologies to mine databases containing personally-identifying or anonymous data. This article is the second in a two part series on {\textquotedblleft}Profiling the Mobile Customer.{\textquotedblright} The first article identified privacy gaps in the existing regulatory frameworks in the EU and the U.S. that need to be closed to protect consumers{\textquoteright} privacy and personal data.  This second article examines alternative approaches to protect consumers{\textquoteright} privacy that include legislation, industry self-regulation and privacy-enhancing technologies. Concluding that neither industry self-regulation nor available privacy-enhancing technologies will be adequate to close the gap, this article points out important subject matters that need to be fully tackled by regulators in the EU and U.S. and offers suggestions about how to do this.},
	keywords = {Business Law},
	url = {www.sciencedirect.com},
	author = {King,Nancy and Jessen,Pernille Wegener}
}
@article {1972326,
	title = {Profiling the Mobile Customer: Privacy Concerns When Behavioural Advertisers Target Mobile Phones},
	journal = {Computer Law and Security Review},
	volume = {26},
	year = {2010},
	month = {2010},
	pages = {455-478},
	address = {Oxford},
	abstract = {Mobile customers are increasingly confronted with behavioural advertising targeted individually on the basis of profiles generated by applying technologies to mine databases containing personally-identifying or anonymous data. This article is Part I of a two part series on {\textquotedblleft}Profiling the Mobile Customer{\textquotedblright}. Part I answers the questions: {\textquotedblleft}What is profiling in the context of behavioural advertising?{\textquotedblright} and {\textquotedblleft}How will consumer profiling impact the privacy of mobile customers?{\textquotedblright}. The article examines the EU and U.S. regulatory frameworks for protecting privacy and personal data in regards to behavioural advertising that targets mobile customers. It identifies potential harms to privacy and personal data related to profiling for behavioural advertising. It evaluates the extent to which the existing regulatory frameworks in the EU and the U.S.provide an adequate level of protection. Consequently, the article identifies the privacy gaps in the regulatory frameworksthat will need to be addressed to adequately protect mobile consumers from profiling by marketers. Part II of Profiling the Mobile Customer that will appear in the next volume of the CLSR. It will discuss whether industry self-regulation or privacy enhancing technologies will be adequate to protect consumer privacy, or rather, whether new legislation will be necessary.},
	keywords = {Business Law},
	url = {www.Sciencedirect.com},
	author = {King,Nancy and Jessen,Pernille W.}
}
