@article {1972311,
	title = {What Do They Know About Me In The Cloud? A Comparative Law Perspective On Protecting the Privacy and Security of Sensitive Consumer Data},
	journal = {American Business Law Journal},
	volume = {50},
	year = {2013},
	month = {2013},
	pages = {413-482},
	address = {Wiley Periodicals, Inc., Malden, MA},
	abstract = {How much does the cloud know about us? Should we care? In cloud computing, sensitive personal data flows in a global network of internet connected computers, creating attractive targets for hackers, challenging law enforcement and raising concerns about government surveillance. From an information privacy perspective, this article discusses how well the management information systems practices and laws in the United States and Europe protect the privacy and security of sensitive consumer data in the cloud. It examines policies and proposed regulations and makes suggestions for legal reforms in both jurisdictions to protect the privacy and security of sensitive information.},
	keywords = {BIS, Business Law},
	author = {King,Nancy and Raja,V.T.}
}
@article {1972321,
	title = {Why Privacy Discussions about Pervasive Online Customer Profiling Should Focus on Expanding Roles of Third-Parties},
	journal = {International Journal of Private Law},
	volume = {4},
	year = {2011},
	month = {2011},
	pages = {193-229},
	address = {Interscience Enterprises, Ltd, Geneva},
	abstract = {Abstract: Network advertising associations, consumer databases, data mining services and advertising exchanges play important roles in the online behavioural advertising industry. The participation of such third-party businesses in consumer profiling and generating targeted direct marketing communications raises significant consumer privacy and data protection concerns. This article analyzes the regulatory framework s of the European Union and the United States and legal developments on this topic to assess how well consumers{\textquoteright} privacy concerns are being addressed. It then provides recommendations for regulatory reform specific to third-party involvement in the behavioural advertising industry to enhance consumers{\textquoteright} privacy and data protection.},
	keywords = {Business Law},
	url = {www.inderscience.com},
	author = {King,Nancy}
}
