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	title = {Strategies for Building Brand Equity for Unfamiliar Companies},
	year = {2013},
	month = {2013},
	keywords = {Design Program, Merchandising Management},
	author = {Song,S and Kim,Minjeong}
}
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	year = {2010},
	month = {2010},
	address = {Daegu, Korea},
	keywords = {Design Program, Merchandising Management},
	author = {Park,M and Kim,Minjeong}
}
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	year = {2008},
	month = {2008},
	address = {Chicago, IL},
	keywords = {Design Program, Merchandising Management},
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}
@article {1979706,
	title = {Service failure in online retailing: A content analysis of consumer complaints},
	year = {2008},
	month = {2008},
	address = {Chicago, IL},
	keywords = {Design Program, Merchandising Management},
	author = {Kim,Minjeong and Park,M and Mullis,K}
}
@article {1979801,
	title = {Service elements of apparel retail websites},
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	month = {2005},
	address = {Seoul, Korea},
	keywords = {Design Program, Merchandising Management},
	author = {Kim,Minjeong and Kim,J and Lennon,S}
}
