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	year = {2004},
	month = {2004},
	address = {Baton Rouge, LA},
	keywords = {Marketing},
	author = {Koenig,Hal and Duncan,Lisa M. and Becker,Boris  W.}
}
@article {1978581,
	title = {Product Success and Conflict in the Software Industry},
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	address = {Corvallis, OR},
	keywords = {Marketing, Strategy \& Entrepreneurship},
	author = {Koenig,Hal and Bechinger,Iris and Gobeli,Dave}
}
@article {1972371,
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	pages = {487-503},
	keywords = {Accounting, Marketing},
	author = {Koenig,Hal and Kleinsorge,Ilene}
}
