@article {1976281,
	title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America},
	year = {2017},
	month = {2017},
	address = {Anaheim, CA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon}
}
@conference {1968871,
	title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America},
	booktitle = {Association for Consumer Research},
	volume = {45},
	year = {2017},
	month = {2017},
	pages = {675-676},
	address = {San Diego, CA},
	keywords = {Marketing},
	url = {twitter.com/huffmatic},
	author = {Huff,Aimee and Barnhart,Michelle and McAlexander,Brandon and McAlexander,Jim}
}
@article {1976276,
	title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America},
	year = {2017},
	month = {2017},
	address = {San Diego, CA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon}
}
@article {1981416,
	title = {Consuming and Consumption in Third Space Communites: Constructing Sanctuary},
	year = {2014},
	month = {2014},
	address = {Baltimore},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1981466,
	title = {Communitas Interruptus},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1972536,
	title = {Contextual Influences: Building Brand Community in Large and Small Colleges},
	journal = {Journal of Marketing for Higher Education},
	year = {2010},
	month = {2010},
	abstract = {This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel},
	keywords = {Marketing},
	author = {McAlexander,Jim and Koenig,Hal}
}
@article {1973321,
	title = {Claiming the Throttle:  Multiple Feminities in a Hyper-Masculine Subculture},
	journal = {Consumption, Markets and Culture},
	volume = {9},
	year = {2006},
	month = {2006},
	pages = {171 - 205},
	abstract = {This feminist re-examination of an ethnography of Harley-Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper-masculine consumption context we discover perspectives that cannot easily be explained by extant theory of gender and consumer behavior. We find women engaging, resisting, and co]opting hyper-masculinity as part of identity projects wherein they expand and redefine their own personal femininities. This study reveals invisible assumptions limiting the original ethnography and thus reiterates the problems of hegemonic masculinity in the social science project.},
	keywords = {Marketing},
	author = {Martin,Diane and Schouten,John and McAlexander,Jim}
}
@article {1973326,
	title = {A Cross-Cultural Exploration of Subcultures of Consumption},
	journal = {Research in Consumer Behavior},
	volume = {9},
	year = {2000},
	month = {2000},
	pages = {47-69},
	keywords = {Marketing},
	author = {McAlexander,Jim and Fushimi,Katsu and Schouten,John}
}
@article {1981541,
	title = {Close to the Customer: Gonzo Research in an Age of Quality},
	year = {1995},
	month = {1995},
	address = {Portland, OR},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1973351,
	title = {Consumer Behavior and Divorce},
	journal = {Research in Consumer Behavior},
	volume = {6},
	year = {1993},
	month = {1993},
	pages = {153-184},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten ,John and Roberts ,Scott D.}
}
