@article {1981451,
	title = {Genius for Sale: The Conspicuous Consumption of Ideas},
	year = {2012},
	month = {2012},
	address = {Oxford University},
	keywords = {Marketing},
	author = {McAlexander,Jim and DuFault,Beth}
}
@article {1981491,
	title = {The Great Debate: Design Research vs. Marketing Research},
	year = {2002},
	month = {2002},
	address = {Industrial Designers Society of America},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten,John}
}
