@article {1981436,
	title = {Leaving an Identity-Central Community of Practice},
	year = {2013},
	month = {2013},
	address = {University of Arizona},
	keywords = {Marketing},
	author = {McAlexander,Jim and DuFault,Beth}
}
@article {1981446,
	title = {Leaving and Identity-Central Community of Practice},
	year = {2013},
	month = {2013},
	address = {Tucson AZ},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten,John and DuFault,Beth and Martin,Diane}
}
@article {1981431,
	title = {Living and Leaving Brand Community},
	year = {2013},
	month = {2013},
	address = {Montreal Canada},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1981486,
	title = {Listening to the Customer},
	year = {2003},
	month = {2003},
	address = {Corvallis, OR},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1972211,
	title = {Loyalty: The Influences of Satisfaction and Brand Community},
	journal = {Journal of Marketing Theory and Practice},
	volume = {11},
	year = {2003},
	month = {2003},
	pages = {1-11},
	abstract = {This paper empirically explores the relative impacts of satisfaction, brand community integration, and consumer experience on customer loyalty as expressed by future purchase intentions and behavior. Data drawn from qualitative research and a survey of 1000 patrons of a Native American casino who indicate a willingness to engage in formal marketing relationships indicate that satisfaction yields to brand community integration as a key driver of loyalty. We discuss important implications of the findings for marketing theory and practice.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Kim,Steve and Roberts,Scott}
}
