@article {1976296,
	title = {Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock},
	year = {2016},
	month = {2016},
	address = {San Luis Obispo, CA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon}
}
@article {1981441,
	title = {A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica},
	year = {2013},
	month = {2013},
	address = {Tucson AZ},
	keywords = {Marketing},
	author = {McAlexander,Jim and DuFault,Beth}
}
@article {1973331,
	title = {Sustainable Forestry, Swedish Style, for Europe{\textquoteright}s Greening Market},
	journal = {Journal of Forestry},
	volume = {96},
	year = {1998},
	month = {1998},
	pages = {38-43},
	abstract = {Worldwide, forestry is evolving as it reflects change in the way society values forests and forest products. Companies are reacting in a variety of ways. Stora, a large, integrated Swedish company, has implemented ecological landscape planning and begun to certify its ownership under the Forest Stewardship Council system. Actions like Stora{\textquoteright}s are important for professional foresters to follow as they provide insight into ways for improving the image of forestry and indicate how global competitive forces may develop.},
	keywords = {Marketing},
	author = {Hansen,Eric N. and Fletcher,Richard and McAlexander,Jim}
}
@article {1973336,
	title = {Site Selection by Professional Service Providers: The Case of Dental Practices},
	journal = {Journal of Marketing Theory and Practice},
	volume = {5},
	year = {1997},
	month = {1997},
	pages = {35-44},
	abstract = {Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.},
	keywords = {Marketing},
	author = {Becker,Boris and Kaldenburg ,Dennis and McAlexander,Jim}
}
@article {1973341,
	title = {Subcultures of Consumption: An Ethnography of the New Bikers},
	journal = {Journal of Consumer Research},
	volume = {22},
	year = {1995},
	month = {1995},
	pages = {43-61},
	abstract = {This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as devices for understanding consumer behavior. This article is based on three years of ethnographic fieldwork with Harley-Davidson motorcycle owners. A key feature of the fieldwork was a process of progressive contextualization of the researchers from outsiders to insiders situated within the subculture. Analysis of the social structure, dominant values, and revealing symbolic behaviors of this distinct, consumption-oriented subculture have led to the advancement of a theoretical framework that situates subcultures of consumption in the context of modem consumer culture and discusses, among other implications, a symbiosis between such subcultures and marketing institutions. Transferability of the principal findings of this research to other subcultures of consumption is established through comparisons with ethnographies of other self-selecting, consumption-oriented subcultures.},
	keywords = {Marketing},
	author = {Schouten ,John and McAlexander,Jim}
}
@article {1972591,
	title = {Service Quality Measurement},
	journal = {Journal of Health Care Marketing},
	volume = {14},
	year = {1994},
	month = {1994},
	pages = {34-41},
	abstract = {Extending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients{\textquoteright} assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it{\textquoteright}s impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Kaldenburg ,Dennis and Koenig,Hal}
}
@article {1981546,
	title = {Subcultures of Consumption: Implications for Marketing},
	year = {1994},
	month = {1994},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1981566,
	title = {Services and the Consumer Experience: Reevaluating Positioning Strategies},
	year = {1991},
	month = {1991},
	address = {Portland, OR},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten ,John  W.}
}
@article {1981571,
	title = {The Symbolic Use of Hair Through Role Transitions and Life Structure Changes},
	year = {1989},
	month = {1989},
	address = {St. Louis},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten,John  W.}
}
@article {1981576,
	title = {Strategic Marketing Management},
	year = {1988},
	month = {1988},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
