@article {1974301,
	title = {The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes},
	journal = {Journal of Advertising},
	volume = {42},
	year = {2013},
	month = {2013},
	pages = {16-29},
	keywords = {Marketing, MBA},
	author = {Puzakova,Marina and Kwak,Hyokjin and Taylor,Charles R}
}
@article {1974316,
	title = {The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales},
	journal = {Advances in International Marketing},
	volume = {22},
	year = {2011},
	month = {2011},
	pages = {53-71},
	keywords = {Marketing, MBA},
	author = {Rocereto,Joseph F and Puzakova,Marina and Anderson,Rolph  E and Kwak,Hyokjin}
}
@article {1982671,
	title = {The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market},
	year = {2009},
	month = {2009},
	address = {Baltimore, MD},
	keywords = {Marketing, MBA},
	author = {Puzakova,Marina and Kwak,Hyokjin and Andras,Trina Larsen and Zinkhan,George M.}
}
