@article {1969546,
	title = {The Effect of Behavioral Tracking Practices on Consumers{\textquoteright} Shopping Evaluations and Repurchase Intention toward Trust Online Retailers},
	journal = {Computers in Human Behavior},
	volume = {29},
	year = {2013},
	month = {2013},
	pages = {901-909},
	address = {Elsevier},
	abstract = {The study applies the Stimulus-Organism-Response (SOR) model and Social Contract Theory to investigate the effect of behavioral practices scenarios (stimulus) on consumers{\textquoteright} evaluations of their online shopping experiences (internal organism) and repurchase intention toward online retailers (external response). The findings suggest there is a disconnect between online shoppers and their trusted online retailers regarding the information collected from online shoppers since, currently, sharing of information collected from customers within affiliates or even with third-party companies<br>such as networking advertising associations for secondary uses (e.g. targeted advertising) is a fairly common practice in the marketing field. Left unresolved, this disconnect may undermine consumers{\textquoteright} repurchase intention toward the retailers and potentially injure the social contract between retailers and their customers. These findings are significant for the online retailing industry, consumers and public policy makers.<br>},
	keywords = {Business Law, Design Program},
	author = {Jai,Tun-Min and Burns,Leslie and King,Nancy}
}
