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	keywords = {Marketing},
	author = {Montoya,Mitzi and Massey,A. P. and Khatri,V.}
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	pages = {139-155},
	keywords = {Marketing},
	author = {Montoya,Mitzi and Massey,A. P. and Hung,C. and Crisp,B.}
}
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	journal = {Communications of the ACM},
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	month = {2002},
	pages = {138-143},
	keywords = {Marketing},
	author = {Chau,P. Y.K. and Cole,M. and Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Keefe,Robert M.}
}
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	journal = {Communications of the ACM},
	volume = {44},
	year = {2001},
	month = {2001},
	pages = {83-84},
	keywords = {Marketing},
	author = {Massey,A. P. and Montoya,Mitzi and Hung,C. and Ramesh,V.}
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	journal = {Journal of Product Innovation Management},
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	pages = {124-135},
	keywords = {Marketing},
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}
