@article {1973466,
	title = {Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?},
	journal = {Marketing Letters},
	volume = {16},
	year = {2005},
	month = {2005},
	pages = {129-141},
	keywords = {Marketing},
	author = {Schmidt,J. B. and Calantone,R. and Griffin,B. and Montoya,Mitzi}
}
@article {1973481,
	title = {Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider},
	journal = {Journal of the Academy of Marketing Science},
	volume = {31},
	year = {2003},
	month = {2003},
	pages = {448-458},
	keywords = {Marketing},
	author = {Montoya,Mitzi and Voss,G. and Grewal,D.}
}
@article {1973496,
	title = {Do I Really Have To? User Acceptance of Mandated Technology},
	journal = {European Journal of Information Systems},
	volume = {11},
	year = {2002},
	month = {2002},
	pages = {283-295},
	keywords = {Marketing},
	author = {Brown,S. A. and Massey,A. P. and Montoya,Mitzi and Burkman,J. R.}
}
@article {1973521,
	title = {De l{\textquoteright}int{\'e}gration des perspectives op{\'e}rationnelles et marketing  sur l{\textquoteright}innovation produit},
	journal = {Recherche et Applications en Marketing},
	volume = {16},
	year = {2001},
	month = {2001},
	pages = {71-97},
	keywords = {Marketing},
	author = {Tatikonda,M. V. and Montoya,Mitzi}
}
@article {1973591,
	title = {Determinants of New Product Performance: A Review and Meta-Analysis},
	journal = {Journal of Product Innovation Management},
	volume = {11},
	year = {1994},
	month = {1994},
	pages = {397-417},
	keywords = {Marketing},
	author = {Montoya,Mitzi and Calantone,R.}
}
