@article {1973411,
	title = {The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions},
	journal = {Journal of Product Innovation Management},
	volume = {31},
	year = {2014},
	month = {2014},
	pages = {516-534},
	keywords = {Marketing},
	author = {Kang,W. and Montoya,Mitzi}
}
@article {1973546,
	title = {The Influence of Project Execution Factors on Operational and Market Outcomes in New Product Development},
	journal = {Management Science},
	volume = {47},
	year = {2001},
	month = {2001},
	pages = {151-172},
	keywords = {Marketing},
	author = {Tatikonda,M. V. and Montoya,Mitzi}
}
