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	title = {Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?},
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	volume = {16},
	year = {2005},
	month = {2005},
	pages = {129-141},
	keywords = {Marketing},
	author = {Schmidt,J. B. and Calantone,R. and Griffin,B. and Montoya,Mitzi}
}
@article {1973591,
	title = {Determinants of New Product Performance: A Review and Meta-Analysis},
	journal = {Journal of Product Innovation Management},
	volume = {11},
	year = {1994},
	month = {1994},
	pages = {397-417},
	keywords = {Marketing},
	author = {Montoya,Mitzi and Calantone,R.}
}
