@article {1969016,
	title = {Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University},
	journal = {Journal of School Public Relations},
	volume = {37},
	year = {2016},
	month = {2016},
	pages = {249-274},
	keywords = {Marketing},
	author = {Rumpakis,Alexandra and Bee,Colleen and Lee,Jason}
}
