01320nas a2200157   4500008004100000245009000041210006900131260000900200300001200209490000700221520075900228653001400987100002501001700001601026856012001042       2017                        eng d00aObjects of Desire: The Role of Product Design in Revising Contested Cultural Meanings0 aObjects of Desire The Role of Product Design in Revising Contest  c2017  a244-2710 v333 aWe explore the link between product design and market legitimation by examining the evolution of a product market that has been shrouded by cultural taboo. Conducting media analysis and selected visual audits of sex toys over a recent 25-year period, we find that innovations in the design of these products – materials, form and function – can facilitate evolution of a mainstream market. Producers can facilitate legitimation by introducing innovative designs that significantly contradict existing cultural meanings associated with the category. Furthermore, when the aesthetic and functional aspects of a new product design are aligned with cultural norms, we find that mainstream media reframe the products in ways that signal social acceptance.10aMarketing1 aWilner, Sarah, J. S.1 aHuff, Aimee  uhttps://dev.business.oregonstate.edu/biblio/objects-desire-role-product-design-revising-contested-cultural-meanings