01541nas a2200169   4500008004100000245009500041210006900136260000900205300001000214490000700224520092400231653001401155100002101169700001801190700002301208856014001231       1993                        eng d00aPositioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance0 aPositioning Health Care Services Yellow Pages Advertising and De  c1993  a54-570 v133 aThe article presents a study that explored the relationship between positioning strategies and financial performance in dental practices. The data used in the study include a mail survey of a random sample of all dentists licensed to practice in the state of Oregon, together with a content analysis of yellow pages advertising practices of respondents to the survey. The authors identified respondents' yellow pages advertising practices through content analytic procedure. Dental practice performance was operationalized using the following variables from the questionnaire prepared for the purpose--yearly gross production income from the dental practice yearly net income from the practice of dentistry, number of patients seen in a typical day, and gross production income per hour. Results indicated that expressing a position in yellow pages advertisements has a significant relationship to practice performance.10aMarketing1 aMcAlexander, Jim1 aBecker, Boris1 aKaldenberg, Dennis  uhttps://dev.business.oregonstate.edu/biblio/positioning-health-care-services-yellow-pages-advertising-and-dental-practice-performance-0