01620nas a2200169   4500008004100000245007900041210006800120260000900188300001200197490000700209520110600216653001401322100002101336700002001357700002801377856004501405       2020                        eng d00aOn the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues0 aOther Hand Enhancing Promotional Effectiveness with Haptic Cues  c2020  a100-1170 v573 aPeople like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have handles or are not graspable (e.g., services, objects hanging on the wall). Can nongraspable products nevertheless benefit from the effects of appealing to viewers’ dominant hands? The present research shows that, yes, consumers respond more positively to nongraspable products if a haptic cue (an object that is graspable or suggestive of hand action) is located within the same visual field as the target and is positioned to appeal to the viewer’s dominant hand. This result is driven by the creation and transfer of perceived ownership from cue to target. These findings extend the use of haptic cues to nongraspable products and uncover the critical role played by perceived ownership, including its ability to transfer from one object to another located in the same visual field. Moreover, the current research demonstrates situations in which the use of haptic cues will not enhance response.10aMarketing1 aMaille, Virginie1 aMorrin, Maureen1 aReynolds-McIlnay, Ryann  uhttps://doi.org/10.1177/0022243719878390