00420nas a2200121   4500008004100000245004500041210004400086260003100130653001700161100001600178700001600194856008800210       2016                        eng d00aPrivacy, Consumer Profiling and Big Data0 aPrivacy Consumer Profiling and Big Data  aBloomington, Indianac201610aBusiness Law1 aKing, Nancy1 aForder, Jay  uhttps://dev.business.oregonstate.edu/biblio/privacy-consumer-profiling-and-big-data01360nas a2200133   4500008004100000245015600041210006900197260000900266520075100275653001701026100002901043700001601072856013801088       2015                        eng d00aPrivacy versus Reward: Do Loyalty Programs Increase Consumers' Willingness to Share Personal Information with Third-party Advertisers and Data Brokers?0 aPrivacy versus Reward Do Loyalty Programs Increase Consumers Wil  c20153 aEmpirical study shows U.S. online shoppers significantly identify third-party advertisers and data brokers as separate agents and display different attitudes toward sharing their PI in the context of online retailing. Applying Westins’ Privacy Segmentation Index, the results showed that enrollment in multiple loyalty programs significantly predicts Privacy Pragmatic shoppers' willingness to share personal information, while consumer commitment significantly increases both the Privacy Unconcerned and Pragmatist groups’ willingness to share. Conversely, this is not the case for Privacy Fundamentalists. Age and gender also played important roles in predicting consumers’ willingness to share their PI with advertisers and data brokers.10aBusiness Law1 aJai, Tun-Min, (Catherine1 aKing, Nancy  uhttps://dev.business.oregonstate.edu/biblio/privacy-versus-reward-do-loyalty-programs-increase-consumers-willingness-share-personal-000612nas a2200121   4500008004100000245015600041210006900197260002400266653001700290100002900307700001600336856013800352       2014                        eng d00aPrivacy versus Reward: Do Loyalty Programs Increase Consumers' Willingness to Share Personal Information with Third-party Advertisers and Data Brokers?0 aPrivacy versus Reward Do Loyalty Programs Increase Consumers Wil  aDallas, Texasc201410aBusiness Law1 aJai, Tun-Min, (Catherine1 aKing, Nancy  uhttps://dev.business.oregonstate.edu/biblio/privacy-versus-reward-do-loyalty-programs-increase-consumers-willingness-share-personal-101334nas a2200169   4500008004100000245008000041210006900121260001700190300001200207490000700219520085600226653000801082653001701090100001601107700001501123856002601138       2012                        eng d00aProtecting the Privacy and Security of Sensitive Customer Data in the Cloud0 aProtecting the Privacy and Security of Sensitive Customer Data i  aOxfordc2012  a308-3190 v283 aThe global ubiquity of cloud computing may expose consumers' sensitive personal data to significant privacy and security threats. A critical challenge for the cloud computing industry is to earn consumers' trust by ensuring adequate privacy and security for sensitive consumer data. Regulating consumer privacy and security also challenges government enforcement of data protection laws that were designed with national borders in mind. From an information privacy perspective, this article analyses how well the regulatory frameworks in place in Europe and the United States help protect the privacy and security of sensitive consumer data in the cloud. It makes suggestions for regulatory reform to protect sensitive infomraiton in cloud computing environments and to remove regulatory constraints that limit the growth of this vibrant new industry.10aBIS10aBusiness Law1 aKing, Nancy1 aRaja, V.T.  uwww.Sciencedirect.com01498nas a2200157   4500008004100000245015000041210006900191260001700260300001200277490000700289520095500296653001701251100001601268700003001284856002601314       2010                        eng d00aProfiling the Mobile Customer: Is Industry Self-Regulation Adequate to Protect Consumer Privacy When Behavioural Advertisers Target Mobile Users?0 aProfiling the Mobile Customer Is Industry SelfRegulation Adequat  aOxfordc2010  a595-6120 v263 aMobile customers are increasingly confronted with behavioural advertising targeted individually on the basis of profiles generated by applying technologies to mine databases containing personally-identifying or anonymous data. This article is the second in a two part series on “Profiling the Mobile Customer.” The first article identified privacy gaps in the existing regulatory frameworks in the EU and the U.S. that need to be closed to protect consumers’ privacy and personal data.  This second article examines alternative approaches to protect consumers’ privacy that include legislation, industry self-regulation and privacy-enhancing technologies. Concluding that neither industry self-regulation nor available privacy-enhancing technologies will be adequate to close the gap, this article points out important subject matters that need to be fully tackled by regulators in the EU and U.S. and offers suggestions about how to do this.10aBusiness Law1 aKing, Nancy1 aJessen, Pernille, Wegener  uwww.sciencedirect.com01844nas a2200157   4500008004100000245010200041210006900143260001700212300001200229490000700241520135400248653001701602100001601619700002501635856002601660       2010                        eng d00aProfiling the Mobile Customer: Privacy Concerns When Behavioural Advertisers Target Mobile Phones0 aProfiling the Mobile Customer Privacy Concerns When Behavioural   aOxfordc2010  a455-4780 v263 aMobile customers are increasingly confronted with behavioural advertising targeted individually on the basis of profiles generated by applying technologies to mine databases containing personally-identifying or anonymous data. This article is Part I of a two part series on “Profiling the Mobile Customer”. Part I answers the questions: “What is profiling in the context of behavioural advertising?” and “How will consumer profiling impact the privacy of mobile customers?”. The article examines the EU and U.S. regulatory frameworks for protecting privacy and personal data in regards to behavioural advertising that targets mobile customers. It identifies potential harms to privacy and personal data related to profiling for behavioural advertising. It evaluates the extent to which the existing regulatory frameworks in the EU and the U.S.provide an adequate level of protection. Consequently, the article identifies the privacy gaps in the regulatory frameworksthat will need to be addressed to adequately protect mobile consumers from profiling by marketers. Part II of Profiling the Mobile Customer that will appear in the next volume of the CLSR. It will discuss whether industry self-regulation or privacy enhancing technologies will be adequate to protect consumer privacy, or rather, whether new legislation will be necessary.10aBusiness Law1 aKing, Nancy1 aJessen, Pernille, W.  uwww.Sciencedirect.com