V.  Maille, Morrin, M., and Reynolds-McIlnay, R., ?On the Other Hand..: Enhancing Promotional Effectiveness with Haptic Cues?, Journal of Marketing Research, vol. 57, no. 1, pp. 100-117, 2020.

R.  Reynolds-McIlnay and Morrin, M., ?Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation?, 2019 Northwest Marketing Research Symposium. Portland, OR, 2019.

R.  Reynolds-McIlnay and Morrin, M., ?Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation?, Journal of Retailing, vol. 95, no. 4, pp. 128-142, 2019.

R.  Reynolds-McIlnay, Morrin, M., and Nordfalt, J., ?How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments?, Journal of Retailing, vol. 93, no. 3, pp. 266-282, 2017.

R.  Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., ?Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times?, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.

R.  Reynolds-McIlnay, Morrin, M., and Nordfalt, J., ?The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays?, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.

V.  Maille, Morrin, M., and Reynolds-McIlnay, R., ?On the Other Hand?: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads?, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.

R.  Reynolds-McIlnay and Morrin, M., ?Neatness Matters: The Effect of Display Neatness on Product Color Choice?, Understanding the Customer?s Sensory Experience Conference. Philadelphia, PA, 2014.