D.  Aiken and Malkewitz, K., ?The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness?, presented at the 2006, 2006.

D.  Aiken and Malkewitz, K., ?The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness?, AMA Winter Educators? Conference. 2006.

D.  Aiken, Malkewitz, K., and Bowe, D., ?The Program Context of War News: Exploring Influences on Television Advertising Effectiveness?, 2004.