K.  Malkewitz and Orth, U., ?Formation of consumer price expectation based on package design: attractive and quality routes?, Journal of Marketing Theory and Practice, 2010.

U.  Orth, Campana, D., and Malkewitz, K., ?Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes?, 2010.

K.  Malkewitz and Orth, U., ?Formation of consumer price expectation based on package design: attractive and quality routes?, Journal of Marketing Theory and Practice, 2010.