K.  Malkewitz and Orth, U., ?Holistic package design and consumer brand impressions?, Journal of Marketing, 2008.

U.  Orth and Malkewitz, K., ?Holistic Package Design and Consumer Brand Impressions?, 2008.

K.  Malkewitz and Orth, U., ?Holistic package design and consumer brand impressions?, Journal of Marketing, 2008.