N.  King and Forder, J., ?Privacy, Consumer Profiling and Big Data?, Research Colloquium, Big Data: Law and Ethics. Bloomington, Indiana, 2016.

T. - M. (Catherine Jai and King, N., ?Privacy versus Reward: Do Loyalty Programs Increase Consumers' Willingness to Share Personal Information with Third-party Advertisers and Data Brokers??, Journal of Retailing and Consumer Services, 2015.

T. - M. (Catherine Jai and King, N., ?Privacy versus Reward: Do Loyalty Programs Increase Consumers' Willingness to Share Personal Information with Third-party Advertisers and Data Brokers??, ACRA 2014 Annual Conference. Dallas, Texas, 2014.

N.  King and Raja, V. T., ?Protecting the Privacy and Security of Sensitive Customer Data in the Cloud?, Computer Law and Security Review, vol. 28, no. 3, pp. 308-319, 2012.

N.  King and Jessen, P. Wegener, ?Profiling the Mobile Customer: Is Industry Self-Regulation Adequate to Protect Consumer Privacy When Behavioural Advertisers Target Mobile Users??, Computer Law and Security Review, vol. 26, no. 6, pp. 595-612, 2010.

N.  King and Jessen, P. W., ?Profiling the Mobile Customer: Privacy Concerns When Behavioural Advertisers Target Mobile Phones?, Computer Law and Security Review, vol. 26, no. 5, pp. 455-478, 2010.