S.  Song and Kim, M., ?Strategies for Building Brand Equity for Unfamiliar Companies?, International Textiles and Apparel Association Annual Meeting. 2013.

M.  Park and Kim, M., ?The study of comparisons between Korean and American consumers' online shopping experiences: Focusing on service failure and recovery?, Korean Society for Clothing Industry Spring Conference. Daegu, Korea, 2010.

K.  Mullis and Kim, M., ?Self-congruity, satisfaction, and retailer loyalty?, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.

M.  Kim, Park, M., and Mullis, K., ?Service failure in online retailing: A content analysis of consumer complaints?, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.

M.  Kim, Kim, J., and Lennon, S., ?Service elements of apparel retail websites?, Seoul International Clothing and Textiles Conference. Seoul, Korea, 2005.