J.  Giampaoli, Sneed, J., Cluskey, M., and Koenig, H., ?School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs?, Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.

D.  Gobeli, Mishra, C., and Koenig, H., ?Strategic Value of Technology and Brand Equity?, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.

J.  McAlexander, Kaldenburg, D., and Koenig, H., ?Service Quality Measurement?, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.

H.  Koenig and Friese, S., ?Shopping for Trouble:  Experiences of Compulsive Buyers?, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.

H.  Koenig and Kleinsorge, I., ?The Silent Customers:  Measuring Customer Satisfaction in Nursing Homes?, Journal of Health Care Marketing, vol. 11, no. 4, pp. 2-13, 1991.