J.  Yoo and Kim, M., ?The effect of website reputation and brand name on consumer responses on the Internet.?, International Textiles and Apparel Association Annual Meeting. 2012.

J.  Yoo and Kim, M., ?The effect of product coordination and a model?s face on the Internet?, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.

J.  Yoo, Kim, M., and Burns, L., ?The Effects of home page design on consumer responses: A moderating role of brand familiarity and centrality of visual product aesthetics?, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.

J.  Yoo, Kim, M., and Burns, L., ?The effects of online product presentation on consumer responses: Mental imagery perspective?, American Collegiate Retailing Association Annual Meeting. Orlando, FL, 2010.

J.  Yoo and Kim, M., ?The effects of brand familiarity and website design on consumer responses?, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.

J.  Yoo and Kim, M., ?The effect of brand image consistency on consumer responses?, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.