J. B.  Schmidt, Calantone, R., Griffin, B., and Montoya, M., ?Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality??, Marketing Letters, vol. 16, no. 2, pp. 129-141, 2005.

M.  Montoya, Voss, G., and Grewal, D., ?Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider?, Journal of the Academy of Marketing Science, vol. 31, no. 4, pp. 448-458, 2003.

S. A.  Brown, Massey, A. P., Montoya, M., and Burkman, J. R., ?Do I Really Have To? User Acceptance of Mandated Technology?, European Journal of Information Systems, vol. 11, no. 4, pp. 283-295, 2002.

M. V.  Tatikonda and Montoya, M., ?De l?intégration des perspectives opérationnelles et marketing  sur l?innovation produit?, Recherche et Applications en Marketing, vol. 16, no. 4, pp. 71-97, 2001.

M.  Montoya and Calantone, R., ?Determinants of New Product Performance: A Review and Meta-Analysis?, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.