K. D.  Frankenberger and Graham, R., ?Should Firms Increase Advertising Expenditures During Recessions??, Marketing Science Reports, vol. 03-000, no. 03-115, pp. 65-85, 2003.

K. D.  Frankenberger and Graham, R., ?Should Firms Increase Advertising Expenditures During Recessions??, Marketing Science Reports, vol. 03-000, no. 03-115, pp. 65-85, 2003.