Marketing

Johnny Chen

Director of CMCI


Office: 541-737-1217

Austin Hall

Austin Hall 384C

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331

Profile Field Tabs

At OSU
Affiliated with: 
College of Business
My Publications

Journal Articles


R. Madrigal, Bee, C., and Chen, J., “When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment”, Communication Research, pp. 1-25, 2022.

R. Madrigal, Bee, C., and Chen, J., “Hope and Fear in the Experience of Suspense”, Cognition and Emotion, 2022.

C. Bee, Dalakas, V., and Chen, J., “The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity”, Psychology and Marketing, vol. 39, no. 1, pp. 196-213, 2021.

R. Madrigal, Bee, C., Chen, J., and LaBarge, M., “The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief”, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.

J. Chen, Gurel-Atay, E., Xie, G. - X., and Kahle, L., “Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.”, Journal of Advertising Research, vol. 50, no. 1, pp. 57-67, 2010.

J. Chen and Madrigal, R., “Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"”, Journal of Sport Management, no. 6, 2008.

Conference Papers


J. Chen, Gurel-Atay, E., Kahle, L. R., and Suh, W. Suk, “Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?”, in Association for Consumer Research, 2018.

J. Chen and Xie, V., “The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts”, in Society of Consumer Psychology, 2013.